La Formule

Years of testing from START has brought you a luxurious formula that penetrates the deepest parts of your strands to quench dry hair and repair damage from harmful products and the elements. La Formule is the most powerful, purest way to unveil your softest, most touchable hair.

Nourish yourself by starting at the roots--of your hair.


Bio proteins, omegas, and amino acids penetrate deep to restore hair One use nourishes hair continuously and improves locks for 10 days Dry hair is drenched by rich formula
A single dose elevates shine, strength, elasticity, bounce, and softness The more damage, the more effective the product

  • Perfect for all hair types
  • Safe for children
  • No Synthetics
  • Cruelty-free
$64.56 $89.70
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The journey only begins with the application. Luxurious and natural amino acids, bio proteins, and omegas settle in and continue to improve your hair over time, giving you photo-worthy effects every 10 days.


Hydrolyzed Collagen

Bio Proteins

15 Amino Acids

Fractionated Coconut Oil

Provitamin B5

Omega 3 & 6

Rosemary Hydrosol

Vitamin A

Vitamin E

B-Complex Vitamins

The La Formule Method:

1. Wash your hair with your typical shampoo. Dry excess water with a towel.

2. Using the provided spatula, mix your regular conditioner into the La Formule jar. Massage the mixture into your hair, from scalp to tips.

3. Cover with the provided plastic shower cap for 3-5 minutes.

4. Rinse with cool water and apply your normal hair conditioner to your hair tips (to close all cuticles). Rinse again.

5. Comb through and blow-dry at a medium temperature.